New Research Reveals B2B Marketers’ Top Areas Of Advertising …
Dec 19, 2024 · With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media …
Demand Gen Report - The Latest B2B Marketing News & Trends
Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
B2B Marketing Exchange West 2025: The Latest News on Sessions, …
Nov 12, 2024 · Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation — and …
The 2025 CMO Guide - Demand Gen Report
Jan 15, 2025 · As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down. To help marketers prepare for the road ahead, we turned to industry leaders …
2015 Content Preferences Survey: Buyers Value Content Packages ...
The content marketing landscape has seen some dramatic changes since our initial Content Preferences Survey in 2012.While white papers and webinars remain among the most popular …
Demandbase Brings Intent Data Offerings To Salesforce …
Dec 12, 2024 · Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center.This integration …
Bombora B2B Intent & Audience Data Now Available In Audigent’s …
3 days ago · Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help bring Bombora’s syndicated B2B audiences …
Influencer Marketing, Programmatic Approaches & Privacy …
Nov 5, 2024 · B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account …
Jasper Launches AI Studio To Help Teams Build & Scale Gen AI …
Dec 18, 2024 · Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks to design and deploy AI apps and workflows.. As part of the …
DemandScience & Terminus Merge To Create Global Revenue …
Nov 12, 2024 · Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company.The newly combined entity will operate …
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