As food delivery giant Zomato announced its decision to rebrand its parent company to Eternal Ltd., netizens flooded social media with memes and jokes, prompting the company to issue a clarification.

Eternal is not a new name that Zomato had adopted suddenly, instead they first used the name when the company acquired quick-services application, Blinkit.

Eternal is expected to be at the helm of the company's house of brands strategy with four major businesses under it—Zomato, Blinkit, District, and Hyperpure

Indian food delivery group Zomato plans to rename itself as Eternal in an effort to make a strategic shift as its quick-commerce unit, Blinkit, becomes a significant driver of growth. The Gurugram-based company,

Zomato is no more, at least in name since the food delivery giant just announced its official rebranding to Eternal Ltd sparking a flurry of reactions; read

Zomato Ltd on Thursday announced that its board has apporved the change of name of the company to Eternal Ltd., marking a significant transformation in its corporate identity.Deepinder Goyal, CEO, Zomato made this announcement on his official social media handle on X by posting the formal announcement letter.

In a letter to shareholders, Deepinder Goyal said the company board has approved the name change, requesting shareholders to also support this change.