The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and ...
M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest ...
T-Mobile has agreed to acquire Vistar Media, an ad tech firm specializing in digital out-of-home, for $600 million, the companies announced on Monday Why it matters: The all-cash deal supports the ...
Vistar first launched its Latin America operations in 2022 through a partnership with PRODOOH, a local programmatic OOH ...
“We are excited to join T-Mobile, a brand that truly understands the power and potential of out-of-home advertising,” Michael Provenzano, CEO and co-founder of Vistar Media, said. “For 13 years, ...
Jan 13 (Reuters) - T-Mobile US (TMUS.O), opens new tab said on Monday it has agreed to acquire Vistar Media, a real-time outdoor advertising technology provider, for about $600 million ...
The US subsidiary of German telecommunications company Deutsche Telekom AG has announced plans to acquire New York-based Vistar Media. T-Mobile said on Monday it has agreed to buy the provider of ...
Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.
T-Mobile (NASDAQ: TMUS) today announced that it has entered into a definitive agreement to acquire Vistar Media, the leading ...
T-Mobile US agreed to acquire Vistar Media for about $600 million in cash in an apparent effort to bolster its advertising capabilities. The cell carrier said Monday that it would leverage Vistar ...