Per ESPN's Michele Steele, USC star JuJu Watkins and North Carolina's RJ Davis lead all male and female athletes in NIL endorsements over the past 12 months. According to Steele, Davis has 25 NIL deals while Watkins has 20.

USC Trojans star JuJu Watkins' NCAA Tournament run may have ended prematurely due to injury; however, no one can deny the incredible season she had and what she has accomplished with the team. Proof of that is her latest recognition,

College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from sponsorship data company SponsorUnited. North Carolina's RJ Davis and USC's JuJu Watkins led all male and female athletes,

Among the Trojans' 28 victories was a tightly contested, 72-70 win over UConn in December. Watkins was the star of the game, leading all scorers with 25 points on 9-of-16 shooting to go along with six rebounds and five assists.

USC star JuJu Watkins could miss all of next season as she recovers from a torn ACL. The Trojans' freshman class is expected to help offset her loss.

The real JuJu Watkins is home recovering from a season-ending knee injury, but a 4.7 inch-all version of her is still with the team for March Madness.

Could USC have cleared the Elite Eight hurdle with Watkins? Perhaps, but the Trojans didn't have the star power on Monday to beat UConn.

The USC star's season was tragically cut short with a torn ACL in the NCAA tournament, but her excellence this season was recognized.