Recent high-profile marketing failures show that consumers are rejecting AI slop. That's because brands have got GenAI all ...

The use of discounts and other promotions therefore has become a common strategy to entice cash-conscious shoppers. Although ...

The chief executive of dating app Happn discusses her leadership journey and why being a CEO can feel like living 10 lives in ...

2024 was another unsettling year for UK plc. It was a year of alarming geopolitical conflict, extreme weather, high inflation, rising unemployment and industrial action – not to mention a general ...

In late 2023, the UK government decided not to join an EU-backed interoperability project called Gaia-X. But, with a new government that’s friendlier to Europe and looming data adequacy deadlines ...

In 2010, London Business School professor and author Lynda Gratton attempted to predict what the world of work would look like in 2025 in her book The Shift: the Future of Work is Already Here.

Sadly for journalists writing end-of-year trend articles, it’s rare that the evolution of technology happens in steps that can be neatly summarised. Artificial intelligence, however, might be an ...

The tech world loves hyperbole. Every new product is “groundbreaking” or announces “the dawn of a new era” and the bigger the announcement, the better. At best, it feels contrived. At worst, it’s ...

When organisations are forced to cut costs, the marketing budget is often the first to get the chop. After another year of high inflation and macroeconomic uncertainty, marketers will be looking to ...

With the race to achieve net zero by 2050, companies are under increased pressure to cut their carbon emissions and improve their sustainability credentials. Against this backdrop, the EU has ...

Generation Z has been blamed for many things, from declining customer service standards to Heinz’s canned carbonara. Most recently, they’ve taken the rap for killing the office Christmas party. More ...

Modern businesses depend on technology. Already, most knowledge workers require numerous digital tools to complete their daily tasks. And, frontier technologies, such as AI and cloud computing, are ...