Total access to all INMA reports on just-in-time topics, trends, and case studies ...

The Bloomberg Content Service is the leading provider of global business and finance video, news, photos and data for more than 1,000 media outlets in 60+ countries.

Newspaper companies and advertisers agree on one thing: Audience metrics are ancient and have to change to capture the fast-evolving habits of multi-media consumers. Monetising the new metrics for ...

An onboarding journey would allow us to talk directly to new subscribers, nurturing our relationships with them. Hence, we would expect both an increase in direct traffic and a reduction in churn ...