Adelaide, the leader in attention-based media quality measurement, has released its 2025 Outcomes Guide — the most extensive ...
Massi Mekla joins xpln.ai with a solid track record in the French advertising industry, gained through strategic and ...
Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds ...
TikTok Restored after Brief Ban in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media ...
News in brief: Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov ...
Global media platform Teads today (January 17th, 2025) unveils a series of UK consumer insights around Valentine’s Day, ...
This week saw the news of two big ad tech acquisitions. The Trade Desk announced it would be acquiring Sincera, with the deal ...
HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of ...
In this MadTech Podcast Special, Vincent Niou of Skeleton Key joins ExchangeWire's John Still to dive into our recent ...