Rule 10 of the act, which mandates Verifiable Parental Consent for minor’s data is ‘too little, too vague and too late’ say ...

While Print demonstrated 9% increase, Television showed a growth of 3%. Radio experienced the highest growth of 25%, ...

To woo the discerning, coffee-drinking Gen Z from the South, brands have been adopting a more tailored approach with ...

Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and ...

Latest updates in Advertising, Marketing, Media, PR & Corporate Communication. Explore breaking news on Exchange4media for industry insights, updated 08 January 2025 ...

Devajit Saikia and Prabhtej Singh Bhatia were the only two names featuring in the final list of contesting candidates ...

This will be Manas Lahiri's second stint with Havas India; he will be based in Mumbai and report to Rana Barua ...

Manisha Kapoor, CEO & SG at ASCI, pens down her concerns over brands prioritising aesthetics over functionality while designing products ...

Maruti Suzuki India Limited (MSIL) has announced its blueprint for electric mobility, christened ‘e For Me’. This vision ...

On his birthday, we look back at Dubey's incredible professional journey heading media for Dabur brands across all verticals ...

Dell has rebranded its XPS, Latitude and Inspiron line of laptops to Dell, Dell Pro and Dell Pro Max, in a move seemingly ...

Tanoo Gupta, Account Director (PR-North) at Avian WE talks about her win at e4m PR & Corp Comm 30 under 30 Awards and future ...