CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to ...

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

From fostering creativity to risking attrition, the implications of WPP’s work-from-office mandate for the advertising sector ...

In today’s digital era, where artificial intelligence (AI) is becoming an indispensable part of daily life, the younger ...

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

Nandy, the multihyphenate personality who wore the hats of journalist, poet, parliamentarian, and film producer, passed away ...

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...

Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns ...

When ayurvedic brand Dr. Vaidya's launched its Ageless Aspirations campaign in November 2023, it tapped into an underserved narrative: seniors pursuing entrepreneurial ventures and hobbies ...