WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy ...

When it comes to buying car insurance, there are only two kinds of people — the ones who compare and save, and the ones who ...

Limiting DMs is basic. If Meta cared about teen safety, accounts would be hidden by default and only visible to approved ...

MS Dhoni signs on as Jharkhand’s tourism face—for free. The campaign banks on legacy, local pride, and a bit of destination ...

Laurent Ezekiel, one of WPP’s most senior executives, has quit to join Publicis Groupe. Ezekiel currently holds a dual role as chief marketing officer at WPP and chief executive of WPP Open X, the ...

Articles written by Poonam Prahlad ...

Volunteers wearing helmets attracted attention and struck up conversations everywhere from local trains and flower markets to ...

BornHi’s co-founder takes a sharp look at why traditional ROI fails in India’s multi-touch, mobile-first landscape—and how ROMI rewrites the marketing playbook.

At the heart of the campaign is a soulful, high-energy Marathi rhyme ‘Ye Re Ye Re Pausa’ (Rain, rain, come again), a song ...

Painter currently leads Omnicom's commerce business, and previously led Flywheel and Ascential. Omnicom has expanded Duncan ...

Who can argue against better integrity standards? They will, however, be only worth the paper they are written on if they are ...