Sun protection is a crucial component of a comprehensive skincare routine. Here are our favorite SPF skincare products for mature skin - so you can look great!

If you're considering a shorter hairstyle, we've got 6 trending looks that work well with every hair type. Additionally, we provide simple tips on how to achieve the style.

In this empowering episode of the Prime Women Podcast, cohosts Dorthy Shore and Valerie Freeman sit down with fitness expert Debra Atkinson, founder of Flipping 50, to uncover the keys to staying ...

If you've fallen out of touch with a healthy lifestyle, it's not too late to get back on track. Here are 4 simple steps to rediscovering fitness after 50.

This summer, consider investing in a pair (or two!) of trendy capri pants. They come in a wide range of styles, colors, fabrics... You name it!

If you don't get along with your daughter-in-law, you aren't alone. Here are 6 ways to avoid conflict and have a good relationship with her. “If we weren’t family, I would never speak to her. We would ...

The Online Magazine for women in their PRiME: Life, Fashion, Shopping, Health, Career & so much more! For and by women 50+ Prime Women is a participant in the Amazon Services LLC Associates Program, ...

Do you worry about getting brittle bones as you age? Bone density becomes increasingly important, and here's how you can keep yours in peak condition.