The brand’s ‘Hotel Stories’ campaign in Hangzhou combines local culture, travel aesthetics, and fashion storytelling to ...

Opinion: When done right, client-centric brand storytelling can unlock an astounding 98%, or more of a brand’s value.

As global wellness consciousness rises, luxury brands are moving beyond products to embrace sports as a powerful platform for connection, purpose, and cultural relevance.

Beijing’s latest move to ease tax rebate requirements for international shoppers comes as the government prioritizes boosting ...

From Dingyun Zhang’s new take on Crocs to Feng Chen Wang’s Audi A7L collection, collaborations are propelling youth ...

Chinese tech giant unveils faster, more affordable Ernie 4.5 Turbo and Ernie X1 Turbo models as competition intensifies among ...

Opinion: Maison’s Q1 sales decline reveals the steep cost of abandoning brand identity in favor of trend-chasing and ...

The Chinese tech giant postpones its YU7 electric SUV amid fallout from a deadly crash involving its sedan model, ...

The Gulf’s emerging fashion weeks are redefining global luxury through cultural storytelling and homegrown talent.

Influencer represents the new Chinese creative class: academically accomplished, globally minded, and unafraid to forge paths ...

Chinese exports show surprising resilience with 10% growth in container volume, though economists warn the honeymoon won't ...

Opinion: As tariffs drive domestic prices higher, travel retail is transforming from consumer convenience into strategic ...