Apple is using the Adam Scott thriller to try and drive new subscribers to its streaming service, following a number of moves to get its programming in front of those who may mot have sampled it.

In a novel promotion, Season 1 of breakout Apple TV+ series Severance will stream free on the Roku Channel during the runup to the second-season premiere. Viewers can access the first season of the show,

Roku today annnounced what it terms “a significant milestone,” surpassing 90 million streaming households worldwide in the first week of January. Roku is the largest TV OS in North America and is in nearly half of all U.