Ram did not forget about the bears—two pick-up driving big ones stalk Powell at the end of the ad, while the baby bear is strapped in the middle backseat of Powell’s truck. Van Halen’s “Panama” is the soundtrack for the 60-second spot, which was released today and will air in the third quarter of Sunday’s game on Fox.

Ram sat out the Super Bowl of Advertising last year, and in 2024 the brand's truck sales cratered 16 percent. Coincidence? The company wasn't about to find out. Gearhead Tim Kuniskis is back at the helm of the brand,

Stellantis returns to Super Bowl advertising with spots for Jeep and Ram. The company says it is the only automaker with ads in this year's game.

From Glen to Goldie! Glen Powell channels his inner Fabio — and Goldilocks — in Ram’s 2025 Super Bowl commercial as he reads a bedtime story to his real-life niece and nephew. The ad opens with a girl dressed as Goldilocks skipping in a forest as Powell,

Powell plays Goldilocks, and he's hunting for the perfect truck, among the Ram 2500 Rebel, Ramcharger, and 1500 RHO.