Pittsburgh Penguins legend Sidney Crosby is teaming up with Mark Streit once again, but not on the ice — instead with the Swiss watch brand NORQAIN.

Crosby is now a business partner with Mark Streit, a former NHL defenseman who won a Stanley Cup with Crosby in Pittsburgh, and Roman Josi, captain of the Nashville Predators and

Still at the top of his game at age 37, Pittsburgh Penguins captain Sidney Crosby is undertaking an off-ice venture with an ownership stake in Swiss watch firm Norqain.

Crosby has won three Stanley Cups in Pittsburgh, but it's hard to envision a fourth title coming at the end of this season with the Penguins (30–34–11) clearly outside of playoff contention, six points outside the wild-card places with two more games played.

Crosby made history with his 20th point-per-game season on an otherwise forgettable night for the Penguins in Buffalo.

The Penguins just announced their team awards and Crosby was selected by his teammates as MVP for the fifth consecutive season. This is his 13th time earning the MVP recognition overall, surpassing Mario Lemieux (12) for the most in team history.