Take-Two Interactive boss Strauss Zelnick has revealed why the publisher is keeping Rockstar's Grand Theft Auto 6's ...

Asked about why the developer is being so coy in an interview with Bloomberg, Take-Two boss Strauss Zelnick implied that it’s ...

Take-Two CEO Strauss Zelnick has been directly asked about the secrecy surrounding the release date for Grand Theft Auto VI, ...

A marketing strategy focused on the highly anticipated Grand Theft Auto VI that works for Take-Two, its distributor.

If waiting for GTA 6 were a heist, fans would have already invested years casing the joint, scheming their getaway, and ...

R ockstar Games set the internet ablaze with its first GTA 6 trailer, and in dramatic fashion, it's been relatively mute about the mammoth game ever since. It's not just Rockstar ...

Grand Theft Auto VI is generating massive hype without traditional advertising. The initial trailer broke records with over ...

GTA 6 remains highly anticipated, driven by leaks despite only one official trailer. A massive 2022 leak unveiled gameplay ...

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Two’s CEO explains Rockstar’s marketing strategy and fans keep creating viral content.

The Gun Van in GTA Online is your one-stop shop for some of the best weapons in the game — but to get them, you’ll need to know where it’s located, as it moves around on a daily basis.