Now brands are helping those displaced by the devastating wildfires in Southern California, which have already destroyed almost 2,000 buildings and forced 130,000 people to evacuate.

Airbnb is working with 211 LA to provide free, temporary housing for people who have been impacted by the Los Angeles wildfires, the company said.

As tens of thousands seek shelter from the wildfires ravaging Los Angeles, the short-term rental site Airbnb has made free rooms available to evacuees and major hotels are extending discounted rates to displaced residents.