Picking out the color of your next set of braids is a major decision. It’s beyond just a fashion statement; it determines the ...

While the weather may not totally feel like it's there yet, warm weather is on the horizon, and what better way to kickstart ...

Are your grays coming in? Well forget about hiding ‘em. Here are tips and tricks on gray blending for dark hair, according to ...

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Think of blue shampoo as the purple shampoo for brunettes. If you're on a hair color journey, especially one that involves going from dark to light, your hair is going to get brassy during the ...

Consult your colourist: The first step to any hair makeover is to book a consultation with a trusted colourist. In other ...

Jenna Ortega just debuted a new oxblood hair color amid her "Death of a Unicorn" press tour — a shade her hairstylist has ...

With the turn of the season comes a chance to reinvent yourself. You can completely change up your style and vibe, becoming completely anew just with some minor tweaks. If you’re ready to shed your ...

Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.

As one of the Hollywood stars most associated with her dark brown mane, Anne Hathaway certainly turned heads with her bleach ...