Super Bowl Sunday is one of the greatest days of the year — and not just because of football. It also serves as one of the best days for food and all-around entertainment. With well over a ...

The kickoff to Super Bowl LX ... from its last Super Bowl showing in 2022. TV networks typically give those past sponsors an exclusive window of time to sign up for a new ad deal before opening ...

or those who took part in its last Super Bowl showing in 2022. TV networks typically give those past sponsors an exclusive window of time to sign up for a new ad deal before opening sales to a ...

The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the ...

February of 2026 cannot get here fast enough for the NBC ad sales team. The network will have an outstanding trio of tentpole ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Jelly Roll is channeling his inner ‘90s supermodel for his latest project. On Monday, “healthy” soda brand Zevia debuted its newest commercial, featuring the Grammy-nominated country singer.

This news follows several recent viral moments for Poppi, including its Super Bowl commercial, merchandise collaboration with ...

DALLAS - PepsiCo has announced a deal to acquire Poppi, a Dallas-founded prebiotic soda brand known for its viral social ...

The deal boosts the food and beverage company's health-focused portfolio as consumers demand more better-for-you options.

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

Whether the ad made an impression ... School and co-author of a 2022 report on the effects of negative campaigns. Famous examples include the long-running “Pepsi Challenge," begun in 1975 ...