With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

Marketing stunts tend to range from the banal to the broadly clever—but rarely do they border on the chaotically brilliant.

PepsiCo just acquired Poppi in a $1.95 billion deal. Here’s what the purchase means for the prebiotic soda brand’s future.

This week’s Fresh Take newsletter features a look at PepsiCo’s acquisition of Poppi and what it means for the beverage ...

What Happened: Jack In The Box's Good Good Sauce is blends tangy and sweet flavors. Think mayonnaise mixed with honey. The ...

Capitalizing off of her connection to XCX, Rae was featured on a G Cook remix of the artist’s hit song “Von Dutch,” which ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Meanwhile, Coca-Cola launched its own line of prebiotic drinks, Simply Pop, to compete with those already on the market. Made ...

PepsiCo is buying Poppi, the popular prebiotic soda brand, in a $1.65 billion deal.

HERA, the renowned fashion brand, is thrilled to announce an exclusive collaboration with global soft drinks icon PEPSI. The ...

In response, Retroid is offering an extended return window from March 8 until March 14, but there is one large caveat: Only 200 overseas customers can utilize this option. After that, no returns ...