Korean Air has rebranded for only the second time in its history – the new look created by Lippincott is the airline's first brand refresh since 1984.

Ew, have you seen Pepsi’s brand NEW logo? It’s… well, not the most appealing. And while the internet is ABLAZE with hatred over this change, we’re here to show you why Pepsi actually just ...

The Rays had four days to cover over every Yankee logo, mural and picture they could. But Babe Ruth, Derek Jeter and Co.

But it would be many years before it was used to describe the NCAA Tournament.

A 120-year-old, family-owned Swiss watch company has placed the crown at 6 o'clock on its dive watches since 1958. Why hasn't ...

Korean Air is repositioning to offer a hospitality-inspired passenger experience, with branding by Lippincott. The agency’s ...

Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...

We'll take a deep dive to answer those questions and more in a comprehensive history of the term's origin ... 1977: The IHSA licenses the term to Pepsi and Wilson Sporting Goods.

Ben & Jerry’s battle with owner Unilever over Palestinians is just the latest example in a long history of entanglement.

In 2009, PepsiCo U-turned less than two months after ... Gap took even less time to reverse course after unveiling a widely panned new logo for its stores that dropped the famous white lettering ...

Photo by Flash90 In March, Google’s parent company Alphabet agreed to acquire cybersecurity startup Wiz for $32 billion, marking not only the largest acquisition in Israel’s history ... security ...

The star of the show is their legendary one-pound burger – a monument to American excess that somehow manages to be both ...