Fredericksburg’s retail scene defies the typical tourist-town template of predictable souvenirs and overpriced trinkets.

Just when you thought your Texas spring break options were limited to crowded beaches or bustling cities, a German-flavored surprise awaits in the heart of Hill Country.

Chick-fil-A's first Fredericksburg location opens April 3, featuring a playground, drive-thru, and honoring 100 local heroes with free meals for a year.

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