2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

We may earn an affiliate commission from links. Calling all fragrance lovers—have you added hair perfume to your shelf of favorite scents? I’d argue that aside from reformulated classics ...

a small town on the French Riviera that has shaped the fragrance industry since the late 18th century. But in the United States, a renaissance of perfumery is happening right here in Los Angeles.

Debenhams shoppers can't stop talking about a perfume that's been described as "absolutely lovely" and praised for its enduring scent. For those who act quickly, there's a chance to pick up a ...

It’s a scene that feels familiar, almost nostalgic—except this isn’t a Parisian jazz club from the 1960s, but a modern fragrance launch by Diptyque, reimagining scent as something to be ...

If you buy something, we may earn an affiliate commission. Learn how we test. Where to spray perfume is pretty straightforward—once you find a scent (or scents) you love, you can feel free to spray in ...

I’d like to think that I stay relatively up to date with what’s going on in the fragrance world—cherry perfume is trending, Olivia Rodrigo’s Lancôme campaign is in full bloom, and luxury ...

It’s not that I can’t purchase them stateside, but before TikTok made them the fragrance du jour, perfume oils were already popular overseas with formulas much more potent and aromatic than in ...

Promise. “I think that there’s a desire for your fragrance to make you stand out and for your fragrance to be unique,” Emma shares. “What we wear impacts our memories, our emotions ...