A 120-year-old, family-owned Swiss watch company has placed the crown at 6 o'clock on its dive watches since 1958. Why hasn't ...

The Rays had four days to cover over every Yankee logo, mural and picture they could. But Babe Ruth, Derek Jeter and Co.

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

It is the latest in a series of well-known companies that changed their historic names only to U-turn and reinstate the original name ... to the launch of upstart Pepsi (PEP) — lasted less ...

With its quirky packaging, bright labels, and funky flavors, Chubby Soda was once a popular brand, but you might not know where to find it anymore.

Don’t miss the move: SIGN UP for TheStreet’s FREE Daily newsletter Mountain Dew flavors over the years, in addition to the original citrus ... the Taco Bell logo. That restaurant chain ...

The original design, which featured a detailed illustration ... which is evident in the evolution of brands like Shell and Pepsi, whose logos have become more abstract and refined over time. As logo ...

Consider using one if your business: Have you ever seen the Pepsi globe, Adidas trefoil leaves ... As seen above, some top brands boast simple yet iconic logo designs. Balance easy recognition with ...

At the romantic confluence of two rivers in eastern North Carolina sits a town that seems custom-designed for family outings, ...

Somewhere between a museum and your eccentric great-aunt’s attic sits Originals Mall of Antiques in Oshkosh – a place where Wisconsin’s collective memory has been carefully cataloged, priced, and ...