Michael Gonda joins July 7 and is the latest change CEO Elliott Hill has made to the activewear brand’s leadership ranks.

We all know that Nike’s marketing strategy masterfully combines celebrity endorsements, technological innovation, and ...

Despite her record-breaking influence in women's basketball, Caitlin Clark has yet to receive a signature shoe from Nike, ...

Nike and the LEGO Group are teaming up for a global multi-year partnership launching this summer, combining sport and ...

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump’s administration.

Nike’s marketing refresh is just one piece of a four-pronged turnaround ... for companies like Diageo even as definitions remain fuzzy, executives said at an event on April 2.

In Nike's latest quarter, total marketing expense was $1 billion ... consumers continue to respond "very positively" to the Olympics as an event, Williams said, adding it is still seen as ...

But the company's signature shoe marketing budgets aren't the same as their 1980s and 1990s heyday. Nike's TV ads were major events back then. They had the ubiquitous slogan "It's gotta be the ...

such as providing swag or marketing services. When she was fired from Facebook, Furlow-Smiles “carelessly continued her fraudulent schemes at Nike, thinking she was untouchable,” said Keri ...