NFL Nike NFL athletes give stunning Colin Kaepernick endorsement in new ad: 'He got another good six years left' Kaepernick last appeared during the 2016 season ...

Nike is one of the brands sponsoring many famous athletes. When you think about where the world’s wealthiest athletes are making their endorsement money, it comes from many brands we regularly ...

Endorsements with star athletes like Steph Curry have allowed Under Armour to pass Adidas in the US in its pursuit of Nike. ... Nike considered whether it was worth outbidding Under Armour, ...

Nike leads the way in investing big money into the New Orleans Pelicans this season. Nick DePaula of ESPN reports that Nike has signed Jrue Holiday to the company’s endorsement roster. While ...

Nike develops Jordan’s “Jumpman” brand, which has sponsored other great athletes such as Derek Jeter of the New York Yankees or legendary golfer Tiger Woods. How the endorsements have helped ...

Coming out as gay in the '90s was referred to as the “kiss of death” for sports endorsements, but LGBTQ athletes are slowly starting to snag some of the lucrative sponsorship market.

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

Tiger Woods’ 27-year Nike deal offers clues into the complex world of athlete endorsements. Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and ...

The Nike Athlete Think Tank is a collective dedicated to amplifying the voices of women athletes. Because women and girls don’t have equal access to play and sport, we teamed up to share our ...

With an IPO around the corner, On could lure athletes into endorsement deals with the promise of public shares. Related Link: Why Nike Could Be One Of The Big Winners Of The Summer Olympics In Tokyo ...

Nike executives fielded concerns about risks in athletic endorsements at their annual shareholder meeting in the wake of several high-profile suspensions of sponsored athletes for violent behavior.