I think there’s some kind of entry-level, back to that sub-$30,000 mark,” he said. “I think there’s a market for people who just want to have that weekend car again, wh

The cheapest model in Dodge’s three-car range is the $33,180 Hornet crossover. While that’s well below the average price of a new car, which hovers in the vicinity of $50,000, Dodge CEO Matt McAlear believes there’s room in the portfolio for an even cheaper entry-level model with a big emphasis on fun.

People just want an affordable car that's fun to drive. The Charger Daytona might be Dodge's newest model, but it also exemplifies a problem with the brand—it currently lacks affordable cars. The Hornet,