The company paused its previous NFL partnership in 2020, amid a broader cost-cutting push which saw the brand exit a number of sports sponsorship deals.

Steph Curry, former Lakers rookie Quincy Olivari and Davion Mitchell who has a $20,951,517 contract with the Sacramento Kings ...

It's been seven years since a team took the court in the men's basketball tournament wearing jerseys that weren't Nike, Under ...

Hoops legend Shaquille O'Neal is one of the most vocal critics of NBA players today. Williamson had a sensational game to lead the Pelicans to the 127-120 victory, tallying 22 points ...

In Giannis Antetokounmpo's 12th NBA season, he's still putting up outrageous ... That number has fallen to 11.2 across five March games, where he has gone Under his rebounding prop in four of ...

Basketball fans in Australia are set to be treated to a historic outing with the NBA officially confirming a team will be playing Down Under. On Tuesday the league confirmed the news we’ve all ...

The New Orleans Pelicans are set to break new ground as the first NBA team to compete in Australia. This October, the Pelicans will face off against Melbourne United and South East Melbourne ...

It’s the first time an NBA team will play in Australia. “To see the journey the NBL has gone on – from playing at the Albert Park stadium to now on the biggest stage against an NBA team in ...

On Apr. 15, the 2024-2025 NBA postseason officially begins ... athlete is playing the best basketball of his career, all while under a minutes restriction that is helping the 17-48 Pelicans ...

One play that drew special ire from NBA observers was a call on Russell Westbrook in which SGA leaned into him, more focused on drawing a foul than taking a shot. As Vic Lombardi of Altitude ...

The latest rumor by Weibo leaker Digital Chat Station (via MacRumors) is that this product will get a “metal superstructure lens” and feature under-display Face ID recognition. While the ...