To put it bluntly, Minecraft doesn't need to go free-to-play, given its success as a premium product. It's not like there are no other revenue streams available after the initial buy-in, either, as ...

Fans' funny comments on A Minecraft Movie's Spider. Because it's the film's first look at the Spider Jockeys, fans poked fun at the look of the Spiders, saying that it looked like ...

With A Minecraft Movie headed to theaters on April 4, it should come as no surprise that the game it's based on is adding a bunch of content linked to the release. Minecraft is adding downloadable ...

McDonalds announced this week its joint venture with Minecraft for a Happy Meal promotion, connecting two massive audiences ...

This week, McDonald’s announced its latest big promotion: a tie-in with A Minecraft Movie that launches on April 1 and ...

Jack Black's role in A Minecraft Movie has received considerable buzz as the highly awaited live-action version of the game is set to release this April.

McDonald's will be throwing its own Micecraft celebration for the new movie, as two new meals and several toys will be ...

A Minecraft Movie' is mere weeks away from release, and you can celebrate with new McDonald's Happy Meals, in-game DLC, ...

New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie ...

From crafting pixel-perfect replicas of our Golden Arches and world-famous menu items, to stacking block upon block into full ...

McDonald's launches Minecraft meals for kids and adults with toys, game codes, and themed food from April 1 to 27.

Minecraft has had an incredible start to the year. Building on the momentum from its 15th anniversary, Mojang Studios’ video ...