March Madness could potentially cost US economy up to $20 billion due to 'lost productivity,' survey finds
A recent Action Network survey reveals how much time college basketball fans who work full-time spend watching March Madness, ...
Coming to see March Madness in Providence? Here's a guide to road closures, parking
From scooters, to increased police presence, to detours, here's everything you need to know to navigate the city during March ...
History and Timeline of the 'March Madness' Nickname for the NCAA Tournament
Here's everything you need to know about the history of the term 'March Madness', including when. it became officially linked ...
NCAA Tournament crowds set to stir up economic activity in downtown Denver
Madness returning to Denver for the first time in two years, downtown businesses are excited to welcome fans from around the ...
March Madness highlights Gen Z’s skyrocketing sports betting addiction
Madness begins, a new study reveals the staggering financial, mental, and relationship consequences of sports betting.
'Keep it fun' | Arkansas casinos prepare for March Madness
Arkansas casinos like Saracen and Oaklawn are set to see big numbers this year as sports fans place their bets.
Marketing Dive1d
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.
Crypto News Flash1d
Robinhood Launches Crypto Prediction Market That Challenges Polymarket
The timing of the launch, coinciding with "March Madness," reflects a strategic effort to capitalize on high betting activity ...
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March Madness marquee betting event for Maryland revenue, state lottery expert explains
When people think of big-time sporting events, the Super Bowl is a popular option. But Maryland Lottery and Gaming is looking forward to sports betting on college basketball's March Madness bringing ...