Lego is tapping into one of the world's biggest media franchises, Pokémon, for a new collaboration that drops in 2026.

LONDON, March: Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the toymaker said it was taking market share from rivals.

LONDON: Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the toymaker said it was taking market share from rivals.

LONDON (Reuters) - Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the toymaker said it was taking market share from rivals.

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Lego is building up its capability to make its own video games as the world’s largest toymaker invests ...