Petrol power isn’t a part of Jaguar’s future The campaign – led by an external agency – included a new mixed-case logo (which reads as JaGUar) as well as the new tagline of ‘Copy Nothing’ – something ...

You risk alienating your current clientele in the hope of attracting new buyers. Jaguar is fine with targeting a different ...

The F-Pace SUV will live on in some markets until the first quarter of 2026, but Jaguar has already ended production of the rest of its lineup, which comprises the XE, XF, F-Type ... included a new ...

No one thought that Jaguar's supercar could get any better, but they were proven wrong a year later when the race-bred, road-legal XJ220 S was introduced. These days, Jaguar is going through a ...

XF and F-Type. Although this isn’t an encouraging situation, Jaguar is undertaking a daring effort to reinvigorate its business for the future. Read on to see what’s new for Jaguar in 2025 and ...