Mattel could soon raise the prices of toys such as Barbie and Hot Wheels in response to new tariffs imposed by President ...

Dublin-based company HoloToyz will launch a range of AR-based products for Mattel's Barbie and Hot Wheels toy brands.

Mattel delivered a winning fourth quarter, and issued an upbeat outlook for this year, and said it has a strategy for easing ...

Toy maker Hot Wheels announced a partnership with Italian carmaker Ferrari that will bring back die-cast Prancing Horses after more than a decade ...

Bigfoot was the original Monster Truck. Created by Bob Chandler in 1975, now, 50 years later the Bigfoot brand is still owned ...

Thankful Photography/istockphotoWere you a kid during the 1960s who held on to your favorite toys and comics? Or an adult who ...

Through 2024, the Barbie parent undertook stringent cost-control measures to protect its margins from sluggish demand. On ...

Collectible toys can be more than just nostalgic treasures; they can also be lucrative investments. Identifying toys with ...

Mattel undertook stringent cost-control measures to protect its margins from sluggish demand last year, and on Tuesday said ...

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

Netflix has slated the debuts of new Hot Wheels and Barbie content from Mattel Television Studios for March. A third season of Hot Wheels Let’s Race is set to premiere on March 3 with five 22-minute ...