Olivia Rodrigo performed at Lollapalooza Chile wearing just a red-hot lace-up cut-out red leather leotard by Ludovic de Saint ...

Actress Elle Fanning adores a bow (and a pigtail!), and Sydney Sweeney, the Euphoria star known for her ethereal, ...

Want your hair to smell amazing all day? PureWow editors test the 13 best hair perfumes in the market, from Gisou to Rare ...

Lately, everyone’s been buzzing about the so-called “return” of the messy bun. Sure, it’s having a moment—Miley Cyrus even rocked one at the Golden Globes—but let’s be honest: It never really went ...

Another day, another nostalgic beauty trend making waves in the zeitgeist. And just like past looks that have received an ...

When it comes to 2025 hair trends, this year is already serving us an abundance of covetable colours and cuts, but there’s ...

Bangs are a timeless classic that never go out of style. In 2025, they are being reinvented with styles that promise to be ...

hair restoration has become a game changer for so many people. Today, we’ll be speaking with Dr. Aman Kaur, A Triple Board-Certified Physician and The Medical Director of Wow Aesthetics and Laser.

The multi-hyphenate celebrity has pioneered the recent resurgence of ’90s grunge makeup ... there,” she says of creating her signature aesthetic. “I don’t mind using makeup to make ...