A s we approach the new Formula 1 season, many changes are coming, and not just in lineups and regulations. Luxury brand ...

It has been more than 55 years since TAG Heuer first slapped its logo across the hood of Jo Siffert’s Lotus 49B, but finally, ...

General Motors is officially getting into Formula 1 with TWG Motorsports, under their luxury car brand Cadillac. Just last ...

TAG Heuer has replaced Rolex as Formula 1's official timekeeper after previously serving in the role from 1992 to 2003 for F1 ...

Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with ...

Lewis Hamilton has expressed his excitement ahead of his first season as a Ferrari driver in 2025 and will partner Charles ...

Adidas' new mega-deal is now official following the German national soccer team's demise: the sporting goods manufacturer ...

As Formula 1 gears up to mark its 75th anniversary, TAG Heuer has announced its return as the sport’s Official Timekeeper. This renewed partnership reinforces a storied relationship that has ...

The Las Vegas Global Economic Alliance has appointed a former city manager and Formula 1 official as its interim CEO. Betsy Fretwell was tapped on Jan. 3 to lead the public-private organization ...

Formula 1 has officially confirmed the return of TAG Heuer as its Official Timekeeper starting in the 2025 season.