Featuring Kate Charles, Chief Strategy Officer and Laurie Lam, Chief Brand Officer, E.l.f. Beauty Moderated by Kc Ifeanyi, ...

E.l.f. Beauty ( ELF 2.17%) stock has been through the wringer over the past few years, and it's down a whopping 40% over the ...

The Elf on the Shelf phenomenon persists with more unbelievable occurrences in Anthony Mennella's video. Here is how California Gov. Gavin Newsom plans to address a $12 billion budget shortfall ...

Parting with your Elf on the Shelf doesn't have to be a sad occasion. In fact, just like your Elf on the Shelf's return, his or her departure can be a celebration filled with joy and creativity.

Boca Raton, FL USA - November 16, 2024: A close-up of Santaverse the Elf on the Shelf a Christmas tradition decoration on a shelf with prices inside a store. Anatoliy Tesouro / Shutterstock.com ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of ...

I am of course talking about everyone’s favorite little good behavior enforcer, Elf on the Shelf. It’s amazing to me how divisive Elf on the Shelf is within the parenting community.

Look no further than your trusty elf partner! These funny Elf on the Shelf ideas will let Santa's helper cause a little mischief and lots of giggles around the house. Parents who are short on time ...

Social media is ripe with parents blaming a particular festive tradition for pushing them over the edge — the dreaded Elf on the Shelf. It certainly doesn't help when overachieving "influencer ...

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...