De Beers India plans record marketing spends this year to help natural diamonds shine on
De Beers’s move comes amid a rise in popularity of lab-grown diamonds, which typically cost at least 30-40% less than mined ...
Retail diamond prices likely to rule firm in India, says De Beers
De Beers anticipates rising diamond prices in India, aiming to capture the growing market with unique gifting occasions.
De Beers targets teenagers in new campaign for natural diamonds
De Beers targets Indian teens with D2C campaigns to boost natural diamond sales, partnering with GJEPC for growth.
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DeBeers Group blends emotional storytelling with product innovation
The diamond company has introduced ‘Love, From Dad’, a new collection designed for meaningful gifting. The collection is ...
It's natural: Natural diamond prices surge 10% amid rising demand
Natural diamond prices have increased by 10% recently, driven by rising consumer demand in key global markets. Industry ...
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Firefly Diamonds Raises $3M Seed Funding Led by WestBridge to Expand Lab-Grown Jewellery Market
The funding comes at a time when India's lab-grown diamond market is poised for exponential growth, projected to surpass $1 ...
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Listing De Beers is the only way out for Anglo American
Natural diamonds also suffer the lingering stigmas of provenance, captured in the ‘blood diamond’ moniker, and climate change. In this context, where has the combative marketing drive from De Beers ...