Lucky for you, the best strawberry perfumes are ripe for the picking just in time for spring. Whether you want to smell like ...

By Nazanin Lankarani Building on its debut at Expo 2020 Dubai, Cartier plans to introduce its second Women’s Pavilion next month at Expo 2025 in Osaka, Japan, an event bringing together ...

Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and add shine, merging hair care with perfume for a luxurious finish ...

Few beauty decisions are more personal than selecting a fragrance. In much the same way that makeup is the mask that helps us face the day, perfume can send a message about who we are, what we like, ...

I did the the research and dug up 30* of our favorite celebrity’s favorite fragrances—many of them are available on Amazon, and most are under $200 (not bad, especially if you use sparingly ...

Vyrao, the luxury fragrance brand brought to you by industry veteran Yasmin Sewell, draws its name from the concept of growth and vitality, offering scents that channel holistic wellness.

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Billie Eilish has just launched her latest fragrance which is being hailed as the 'best perfume ever'. The new scent, Your Turn, distinguishable by its unique bottle, joins her existing fragrance ...

That’s why switching up your fragrance isn’t just a luxury, it’s a necessity, for creating new moments, sculpting fresh moods, and tapping into the brain’s deeply ingrained scent-memory ...

We may earn an affiliate commission from links. Calling all fragrance lovers—have you added hair perfume to your shelf of favorite scents? I’d argue that aside from reformulated classics ...

As a result, I’ve learned what makes a good one. When it comes to fragrance, “good” is subjective and often comes down to a matter of preference of taste. With that in mind, I spoke to a ...