Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s. A branding expert and reporter explain what Burger King is ...

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Gene initially suggested rebranding as 'The Hot Dames.' Betty countered, saying, "Every queen needs a king." And thus, in 1954, the oldest Burger King was born. But the tale had a major twist ...

Discover the details behind RBI's strategic acquisition of Carrols Restaurant Group, a move that represents a significant step in a broader campaign to rejuvenate the Burger King brand ...