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Today, it has 45,000 stores, making it the largest chain of its kind in the world. The Chinese franchaise called Mixue ...

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Starting from scratch to becoming the world's largest food-and-beverage chain, this Chinese brand's journey is phenomenal.

According to Mixue, it currently has more than 45,000 stores across the globe with plans to continue expanding. This jaw-dropping figure means the business has now surpassed McDonald’s as the world’s ...

Think McDonald’s and Starbucks are the world’s biggest food and beverage chains in terms of locations? Think again. Mixue Ice ...

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Customers who visit any of the locations are greeted with the company's mascot Snow King - a lovable snowman - and the constant ringing of Mixue's jingle. Its simplicity is one of the major ...

According to a report by The Wall Street Journal, Mixue Ice Cream and Tea, a Chinese brand, has become the world’s biggest food-and-beverage chain in terms of locations with 45,000 stores across Asia ...

The storefront's most prominent visual was the brand's "Snow King" mascot — a snowman wearing a crown. The cheapest item at the store was the Signature King Cone ice cream, which cost 1.50 ...