Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...

New season, new hues? These 7 hair colours are about to take over the summer of '25. Though it seems cliche to change up your ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Let nature be your guide as you immerse in the beauty of our desert wilds. Here are six places to enjoy the outdoors.

Given these pants’ straight-leg style, crisp pleats, and timeless black hue, they’ll also be a match made ... from day to night and back again — wrapped in a warm brown, Pantone Color of the ...

In a fractured world, what do people want to wear? Victoria Moss explores the turbulent decade’s influence on how we dress ...

Like a showstopping necklace on a comparatively functional outfit, creative bathroom tile ideas have the power to elevate and transform one of the most utilitarian spaces in the house. Picture heiress ...

This week we caught up with multi-award-winning content creator and author, Stephanie Yeboah ... Black Beauty to me means finding power in the ways in which we express our culture and heritage. It is ...

Through their success, we recognize the resilience, creativity, and influence of Black women in the beauty space. Here are 10 Black woman-owned beauty brands to get us started. The Lip Bar was ...