Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

A heavy breed of horse in the dressage arena? It might not be the norm, but a breed as large as a Clydesdale can show lightness, finesse and cadence. Gharson, a 12-year-old gelding belonging to Nicola ...

With a Super Bowl game that wasn’t particularly close or that intriguing after the opening kickoff, the commercials needed to step up this year; our editors think most of ...

For a short time, politics was fair game in marketing. That trend is fading.

The little horse became the hero right after its handler told him he wasn’t quite big enough to go on deliveries yet ... Sunday marked the 47th time the Clydesdales starred in a Super Bowl ad. USA ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

Budweiser is reviving its classic Clydesdale horses for this year's Super Bowl ad campaign to embrace the traditional ...

Another Super Bowl marks yet another chance for Budweiser to pull on the heartstrings with nostalgia and tradition. As ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

It's marketing's biggest night! Outside of the actual game and the famed halftime show, many viewers tune into the Super Bowl ...

The DunKings are back after debuting during last year’s Super Bowl. This year, Ben Affleck and Casey Affleck enlist the help ...

Some good ads around this week including some early release Super Bowl spots (Sunday.) But if it's the Super Bowl it's hard to ignore Budweiser and its long-serving Clydesdale dray horses (may be ...