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TechCrunch on MSN · 3h

Tim Cook reportedly tells employees Apple ‘must’ win in AI

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple must do this. Apple will do this."

The Verge on MSN · 21h

Tim Cook says Apple ‘must’ figure out AI and ‘will make the investment to do it’

Apple CEO Tim Cook boasted about the potential of AI and the company’s approach to developing it in a rare all-hands today that was reported on by Bloomberg. Apple has been slow to roll out some of its AI features and has stumbled with a planned AI-powered upgrade to Siri, which it delayed earlier this year.

Reuters on MSN · 1d

CEO Tim Cook says Apple ready to open its wallet to catch up in AI

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial intelligence by building more data centers or buying a larger player in the segment,

8hon MSN

Tim Cook Tells Employees That The AI Race Is Still Apple's To Lose, Despite Setbacks

Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's ...

1don MSN

Apple saw an 'unusual buying pattern' among US shoppers this year. Tim Cook explains what happened.

Apple CEO Tim Cook said tariff concerns contributed to a recent surge in iPhone and Mac sales this year.

Stocktwits on MSN1d

Tim Cook Eyes Larger AI Acquisitions As Apple Breaks From Tradition: ‘We're Very Open To M&A That Accelerates Our Road Map’

Apple Inc. (AAPL) is preparing to spend more on artificial intelligence, marking a change from its usual careful approach to ...

1don MSN

Frustrated Siri users claim the voice assistant is becoming unusable, as a relaxed Tim Cook says Apple is ‘making good progress’ on its 2026 reboot

To put that right, Apple is working on a few new features that it unveiled at its WWDC 2024 back in June 2024. Back then, ...

2d

Here's what Tim Cook thinks about AI replacing the iPhone

Speaking to investors during Thursday's earnings call, Tim Cook didn't appear worried that advancements in AI could replace ...

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