BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new ...

This audience ranges from professional e-sports players, who build a career out of playing games online with a large ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink,” toppling PepsiCo’s Gatorade from its top-selling ...

Looking to catch a game with friends? Discover which are the best sports bars in America, according to a new ranking.

Arizona has some unusual laws, including limiting times when a hotel minibar may be restocked. Here are eight laws to know ...

Three GOP-led states are moving to strip unhealthy items from their food stamp programs that help low-income Americans afford groceries. Arkansas became the first state Tuesday to submit a ...

Alex Cooper's Unwell brand shows how hydration is going beyond the sports field and into a new world of celebrities, social ...

Water-based protein shakes contain fewer calories, while milk-based protein shakes may benefit gym-goers more. However, both ...

We talked to the best dietitians, coaches, and doctors about the most tried-and-true ways to level up your miles.

Discover surprising drinks that are high in magnesium to boost your intake, support your health, and stay hydrated—all in one ...

Wondered how to make an azalea, the signature cocktail of the Masters? Augusta National recently released an 'official' ...

Protein is more filling than other foods, making it sometimes hard to eat enough of it to build muscle.