The luxury giant’s CFO says the business is committed to investing in innovation while looking to create efficiencies in ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Following an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet ...

Email marketing is evolving. What once relied on batch sends and static lists now requires precision, speed, and real-time relevance. Leading brands are rethinking strategy by using ...

GfK’s headline consumer confidence score declined by one point this month, thanks to cost of living pressures and the ...

Having committed to investing in its marketing talent and empowering its team, Bupa has turned marketing into a growth driver ...

Stop dressing up ‘more with less’ as desirable. It might be a reality, but that doesn’t mean there aren’t consequences.

The appointment of Grace Kao as Snapchat CMO in April this year marked a return of the role to the business, but Kao says ...

Marketers may overestimate the fame and underestimate the uniqueness of their brand assets, say Ehrenberg-Bass academics.

While Google may seem too big to fail, the rise of AI search has left the tech giant on its heels, leaving it needing to ...

Six sustainability-focused brands have each been awarded a share of £2m in media spend to bolster growth via TV advertising.

To be effective, Annika Bizon believes marketers must have access to all the “jigsaw” pieces, but that doesn’t mean every ...