Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.

A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...

The campaign uses humour to capture relatable scenarios that highlight how quick, hassle-free personal loans from Kissht can ...

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.

With this refreshed campaign, Perfetti is reaffirming Centerfruit’s position as the go-to gum for anyone seeking an intense burst of fruity flavor. It’s a celebration of taste, creativity, and fun—all ...

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The world's top 500 brands have collectively grown 10% to $9.5 trillion in 2025, outpacing the global economic growth which currently stands at 2.8%. Among the top five brands, Apple continues to ...

The marketing landscape is evolving at an unprecedented pace, with new technologies consistently reshaping how brands engage with consumers. Among the most disruptive of these innovations is augmented ...

On February 1, 2025, as Union Finance Minister Nirmala Sitharaman presents the first Budget of NDA’s third term in office, she will have to do a well-orchestrated balancing act, as the Indian economy ...

With consumers gravitating towards greener and ethical product alternatives, eco-conscious creativity has emerged the way for ...

In a world of fleeting attention spans, the footwear brand’s witty campaign blends nostalgia and relatability to make comfort ...