Articles written by Prady Kumaar ...

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and ...

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's ...

Articles written by Premkumar Iyer ...

Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has ...

The group expects a 2% growth in organic net revenue compared with 2024.

Recognising this shift, Classmate introduced AR-enabled notebooks in 2022 and now, with eduGAMES Infinity, expands its ...

The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution ...

The smartphone company aims to reach nearly 10 crore global users with its smartphone-based AI technology, Oppo AI, by ...

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL ...