Number Fever: How Pepsi Nearly Went Pop (Classic) Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers ...

As artificial intelligence becomes ever more capable, is any job secure? “I’ve sort of convinced myself that the safest job in the world is probably gardener,” the FT’s chief economics commentator ...

One death is a tragedy. A million deaths is just a statistic. If Stalin ever said such a thing, he wasn’t the first — but the ghoulish claim has stuck to him because he is one of very few ...

Thanks for your questions – fielded this time with the able assistance of Jacob Goldstein, the author of Money: The True Story of a Made Up Thing.

Today, human challenge trials – where volunteers are intentionally given a disease under the watchful eye of medical support – are rare. The authorities are wary of the risks involved. But such trials ...

Panic has erupted in the cockpit of AirFrance Flight 447. The pilots are convinced they’ve lost control of the plane. It’s lurching violently. Then, it begins plummeting from the sky at breakneck s… ...

Adi and Rudi Dassler made sports shoes together – until a feud erupted between them. They set up competing companies, Adidas and Puma, and their bitter rivalry divided the sporting world, their family ...

This week I speak to Ben Nadaff-Hafrey about his podcast The Last Archive, the time the US started panicking about parakeets, population control, Ursula Le Guin, and more. Enjoy! If you want to rea… ...

“Thanks to Tim Harford’s characteristic wit and magnetic storytelling, you may not realize you’re getting an advanced course in how to understand the kinds of statistics we’re all faced with every day ...

Did you know that a toy spaceship can teach you about inflation? Or that a pooping cow can show you how to invest your pocket money? And that even the greatest detectives have been fooled by fake news ...

Thomas Midgley’s inventions caused his own death, hastened the deaths of millions of people around the world, and very nearly extinguished all life on land. Midgley and his employers didn’t set out to ...