If you're an elite college football player or prized recruit, you're going to be paid handsomely to perform moving forward. That's part of the recruiting process with revenue-sharing and NIL deals now one of the leading enticements when trying to sway a prospective addition's commitment.

While Texas Tech seems to be benefiting in the NIL era, programs like Maryland are hoping revenue share leads to a level playing field.

UNLV football coach Dan Mullen says Las Vegas gives the program a major edge in recruiting, offering real NIL opportunities and a desirable lifestyle.

Texas coach Steve Sarkisian broke down the changing tide of recruiting while addressing Texas high school coaches in San Antonio this week.

Next week, college football coaches can put the recruiting promises they have made to high school seniors on paper. Then the question becomes whether they can keep them.

Opendorse, an NIL marketplace, projects $1.175 billion to be spent on NIL in 2023-24 across all college sports. The Grove Collective at Ole Miss raised $1.7 million in NIL funds in one day last month.

Uncertainty over a key element of the $2.8 billion NCAA antitrust settlement that is reshaping college sports has placed recruiters on a tightrope.

Travis Smith and Jaedon Harmon, two incoming freshmen on the Tennessee Volunteers football team, made an immediate impact in the community by donating $10k to a community center through their NIL earnings.