The Netflix streaming service has admitted to using artifical intelligence for the first time in order to scale up the look of a foreign sci-fi series.

Sarandos said the sequence is the first GenAI final footage to appear on screen in a Netflix original series or film. AI has become a flashpoint in Hollywood since the labor unrest of 2023, which resulted in new guidelines for the use of the technology. The main concern is that AI could replace the work of humans.

Adolescence and Back in Action were the most watched Netflix show and movie in the first half of 2025. Netflix released its latest engagement report on Thursday and revealed that members streamed more than 95 billion hours of TV in the first six months of 2025,

"Bachelor" alum Nick Viall and his wife, Natalie Joy, will host "Age of Attraction," an age-gap dating reality series on Netflix. Ages range from 22 to 59.

The streaming company said it used the technology onscreen for the first time in an Argentine science fiction show.

It’s been nearly five years in the making, but the live-action Assassin’s Creed series at Netflix is finally greenlit with Roberto Patino ( Westworld, Sons of Anarchy) and David Wiener ( Halo, The Killing) as creators, showrunners and executive producers, The Hollywood Reporter has learned.

Older Netflix shows like Orange is the New Black and Ozark have racked up over 100 million hours so far in 2025, as its Q2 revenue passed $11 billion.

The S&P 500 and the Nasdaq grounded to a halt on Friday, dragged down by Netflix and cautious investors heading into the weekend after a turbulent week of mixed economic signals, earnings and shifting rate cut bets by the Federal Reserve.

Lena Dunham's new Netflix series Too Much debuted with more than 20 times the average series demand in the U.S.