The new chief executive officer at Astronomer is speaking out following last week's Coldplay concert kiss cam controversy, as he acknowledged the now viral video has raised brand awareness for the tech firm.

The data company Astronomer has been the focus of an "unusual and surreal" amount of attention, the company's new CEO said in a statement Monday.

Tech company Astronomer said its board launched an investigation after CEO Andy Byron was seen embracing a coworker at a Coldplay concert.